![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85e84a174035349.649ad1ea5cb2d.jpg)
PeaceFarm
Peace Farm é uma marca que representa a transformação em que a alimentação é aliada da saúde da população e a saúde do nosso planeta, oferecendo opções vegetais práticas, acessíveis, saborosas e cada vez mais presentes na vida das pessoas. A carne é produzida sem o uso de animais, tudo é feito de forma orgânica, desde o plantio até a fabricação dos alimentos, tudo vem direto da fazenda. O nome PEACE FARM representa um lugar calmo e tranquilo. Aqui plantamos e cultivamos um futuro deliciosamente saudável para você e para o planeta.
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Peace Farm is a brand that embodies the transformation where food becomes an ally to both public health and the health of our planet, offering practical, affordable, and delicious plant-based options that are increasingly integrated into people's lives. Our meat is produced without the use of animals, following an organic process from planting to food manufacturing, with everything sourced directly from our farm. The name PEACE FARM signifies a serene and tranquil place where we sow and cultivate a wonderfully healthy future for you and the planet.
CREATIVE DIRECTION: Raphael Iglesias
DESIGN TEAM: Raphael Iglesias, Mariana Beck
DESIGN TEAM: Raphael Iglesias, Mariana Beck
ILLUSTRATION: Lucas Storalic, Nando Storalic
BRAND VOICE: Aldenis Rodrigues
PHOTOGRAPHY: Jordy Ribeiro
PHOTOGRAPHY: Jordy Ribeiro
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c04b4174035349.649cc65c35a31.jpg)
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d249b174035349.64a2b84d58a54.jpg)
O Mascote
O mascote representa o broto.
O broto é uma semente que germina e dá origem a uma nova planta.
Cada elemento é baseado em um elemento que vem direto da terra,
o broto representa essa unificação, de que tudo vem direto da fazenda.
O broto é uma semente que germina e dá origem a uma nova planta.
Cada elemento é baseado em um elemento que vem direto da terra,
o broto representa essa unificação, de que tudo vem direto da fazenda.
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The Mascot
The mascot symbolizes the sprout, which is the seed that undergoes germination and gives rise to a new plant. Each element in the representation is derived directly from the earth, with the bud signifying the unification of these natural origins, emphasizing that everything originates straight from the farm.
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd614b174035349.649f47e393a5e.png)
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07aa82174035349.64a2b84d57186.jpg)
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6da6d0174035349.64a0bafae42a4.gif)
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/61d141174035349.649f469e5f760.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/5f3450174035349.64a0baf9181a9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/096c55174035349.64a0baf918df0.jpg)
A Embalagem
A ideia é represetar a fazenda PEACE FARM na embalagem, criando uma estampa diferenciada e com personalidade diretamente no ponto de venda, para contar uma história ao consumidor. Aplicamos o logo em forma de PLACA que representa a porta da nossa fazenda ''bem-vindo'' para assinar nossas embalagens. Desenhamos uma fazenda que muda de cor dependendo do sabor e do produto como protagonista.
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The Packaging
The idea is to represent PEACE FARM on the packaging, creating a distinctive and personality-driven pattern directly at the point of sale to narrate a story to the consumer. We applied the logo in the form of a SIGN resembling the entrance door to our farm, welcoming customers to our packaging. We designed a farm that changes colors according to the flavor and product, serving as the focal point.
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5bbda9174035349.649f469e5e619.gif)
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65a213174035349.649f469e606bd.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c8a098174035349.649f469b40095.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19ef8a174035349.649f469b3e80e.jpg)
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2af9c2174035349.649f469e632dc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a9494174035349.649f469cbd60e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1ef06b174035349.649f469cbbf4a.gif)
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bb46a6174035349.64a2b84d5aaa9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8425ec174035349.64a0baf987e65.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ed40ad174035349.64a0baf986d3e.jpg)
![Plant-Based organic burger Packaging Food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bccfd7174035349.649f469e648f0.jpg)