The popular Swiss Style’s design style is embodied in the subtle, yet particularly focused on visual focal points (such as alphabet A, g) grids - the poster looks clean, organized and geometric in asymmetric composition which leads to greater visual tension. Different hierarchies between texts and visual elements give a clear direction to where the viewer’s eyes follow, generating a natural, uninterrupted flows of information. The pair typeface for sub-headline, News Gothic’s light weight and open letterforms drives subtle contrast with the main headline, yet in a unified manner as a same grotesque model. Soft contrast between black and light beige ties implementation of its modern style, and is elevated with the use of light red to reflect its confidence as a main stream typeface.