Wavelet Brand Identity

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ABOUT THE BRAND

Wavelet is a fintech brand that revolutionizes cross-border payments, offering individuals and businesses a seamless and efficient platform to send and receive funds globally. With a customer-centric approach, Wavelet aims to simplify international transactions, empowering users with convenient, secure, and reliable payment solutions.

ABOUT OUR NAME "WAVELET"

The name "Wavelet" was chosen to reflect the brand's core values and vision. A wavelet represents a small, dynamic wave that travels through space, symbolizing the fluidity, connectivity, and movement associated with cross-border payments. This name perfectly aligns with the brand's goal of simplifying global transactions.

PROJECT GOAL

The goal of the Wavelet project was to establish a strong brand identity that conveys trust, reliability, and innovation in the field of cross-border payments. The brand aimed to differentiate itself by providing a user-friendly platform and exceptional customer experience, addressing the pain points faced by individuals and businesses engaged in global transactions.

APPROACH

The approach taken in developing the Wavelet brand identity involved careful consideration of the target audience's needs, as well as the competitive landscape.

LOGO GRIDDING

The Wavelet logo's gridding approach reflects meticulous precision in its design. Each element is thoughtfully positioned within a structured grid, ensuring a harmonious and balanced visual representation. This gridding technique enhances the logo's visual appeal and conveys a sense of professionalism and attention to detail.

TYPOGRAPHY

The selected typography for the Wavelet brand is Clash Grotesk, which combines modernity and clarity. The clean lines and geometric shapes of this typeface convey professionalism, while its simplicity ensures legibility across various digital platforms. Clash Grotesk complements the brand's identity by reflecting its contemporary and innovative approach.

COLOR PALETTE

The chosen colour palette for Wavelet consists of dark blue, blue, and light blue shades. Dark blue represents reliability, trustworthiness, and stability, reflecting the brand's commitment to secure and efficient cross-border payments. Blue conveys a sense of professionalism, while light blue adds a touch of vibrancy and optimism. Together, these colours create a harmonious and visually appealing palette that resonates with the target audience.

BRAND PATTERN

The brand pattern for Wavelet is a dynamic and interconnected wave-like design that symbolizes connectivity, fluidity, and simplicity. It represents the smooth and effortless experience of conducting cross-border payments with Wavelet. The pattern adds visual interest and can be applied across various brand touchpoints, reinforcing the brand's identity and recognition.

BRAND LOGO APPLICATION

In this project, the logo is carefully applied to different mediums, including website mockups, social media profiles, packaging designs, signage, merchandise, and advertising materials. Each application is meticulously designed to ensure the logo's visibility, legibility, and cohesiveness with the brand's overall visual identity.