"Empowering fitness equality, one rep at a time." #OneRepAtATime
Client: EQL Fitness Creativity & Production Company: Studio Drago Executive Producer: Mateja Mitrovic, Vidush Athauda Director: Nacho Santana 1st AD: Mehmet Mustafah 1st AC/Camera Assistant: Tom Everest DOP: Aneesh Kawale Production Designer/Art Director: Lian Ireri Starring: Scotty Conners, Alice Readie, Felipe Bejarano Graphics: Justin NG Editor: Nacho Santana Assistant
Having 3 main heroes in the film (Scotty, Alice & Felipe) was important because it is often the central character or characters in this case that the audience will identify with and connect to emotionally. As a result of this choice, the campaign created a clear storyline and structure making the campaign more memorable.
