Knowledge for Reform Action (K4RA) in the Western Balkans is a project launched by Norway and implemented by UNOPS to assist Western Balkan countries in acceding to the European Union. We partnered with UNOPS to design and provide a solution that would enable Albania, Kosovo, Bosnia-Herzegovina, North Macedonia, Montenegro, and Serbia (collectively known as WB6) to better share resources and private and public knowledge related to necessary pre-accession reforms.
With a focus on representing the countries in partnership for the Knowledge Reform Action for the Balkan Countries platform, we worked on developing a visual identity that embraced the concepts of change and collaboration.
A color palette was developed based on the colors of the UNOPS logo, flags of Norway and the WB6 countries. From this palette, we developed a visual system that included a logo, typography, graphic language, and composition.
We also created a series of characteristic elements using circles and blocks, which were used throughout the brand not only the symbol but also a dynamic language from which to compose patterns and different graphics.
All the developed visual elements helped unite all partners and targeted countries for a common purpose: stimulating European accession.
Learn more about this project here
