The name SEZE ART LAB originates from the title of Heidegger's book "sein und zeit". We named the studio after the philosophical question of "existence and time" because art cannot be separated from philosophy, and on this basis, we use video as a medium to explore some of the possibilities of contemporary art.
In recent years, design has tended to emphasize noisy elements, and too many formal elements have become the norm. We believe that careful thought and mathematical logic are becoming increasingly rare, because it is not eye-catching. SEZE ART LAB was established to serve a wide variety of artists, so it needed a design that was rich in detail, but not visually self-emphasizing. Our idea is to make people feel no traces of design, at first glance they do not notice that the design has been done, but only later they find out that it has been designed by the designers, and that each element is based on a logic that can be explained, not on a deliberate need.
The LOGO is based on the circle, which also symbolizes "zero", the beginning of everything, derived from "zero". The movement of the celestial bodies is a figurative time phenomenon, and the graphic is like two interlaced celestial bodies, symbolizing time. The other half of the interlaced figure, like the shape of DNA, is also the meaning of spatial philosophy. The graphic also subtly conceals the shape of the SEZE letter itself. The texture is the process of "zero" evolution, through the color difference, forming the Morse code of the SEZE letters themselves, like the spatial matrix, the interwoven time. To accommodate a variety of different artistic categories, the visual is not self-emphasized, "white" and inclusive.
SEZE ART LAB名字起源於海德格爾的《存在與時間》（sein und zeit）書名，我們把“存在與時間”這個哲學問題來命名工作室是因為藝術離不開哲學，在這個基礎上以影像為媒介探討當代藝術的一些可能性。
設計近年來偏向於強調嘈雜的元素，過多的形式元素成爲常態，我們認為仔細思考和遵循數學邏輯的設計越發稀缺，因為這很不奪目。 SEZE ART LAB成立的目的是為了服務各類不同的藝術家，所以需要一個細看設計底蘊豐富，視覺上又不刻意自我強調視覺形象。 我們的思路是讓人感覺不到設計的痕迹，第一眼看到時察覺不到經過了設計，而後才發現經過了設計師細雨潤無聲的設計，且每一個元素都基於能够解釋的邏輯，而非刻意需要。
LOGO以圓作為根基圖形，圓也象徵著“零”，無始無終，一切的起點，由“零”衍生而出。天體的運動是具象的時間現象，圖形又如兩個交錯的天體，象徵著時間。圖形交錯的另一半，如DNA的形狀，生命，也是空間哲學的意義。圖形同時巧妙的隱藏著SEZE字母形狀本身。紋理是“零“演變的過程，通過色差，形成SEZE字母本身的摩爾斯電碼，如空間矩陣，交織的時間。為適應多種不同藝術類別，視覺不自我強調，“白“而包容。
