Luckin coffee's spring campaign is one of the most important events of the year. We were assigned to design the concept, idea, and execution for this season. The challenge was to express the spring vibe and apply it to the cup and other collaterals.

We wanted to show what spring represents to people: love, vividness, and happiness. And this is where our inspiration comes from.

Cherry blossom brings a colorful look and feel. The accent green color represents rebirth and renewal. And pink is the color of love and sweetness.