Powerball is the mega-million-dollar jackpot game
from the Electronic Lottery of Puerto Rico.
There are real stories of animals who had inherited multi-million fortunes:
dogs, cats, chimpanzees and even a hen. Animals with so much money
that could make the ordinary human being feel insignificant.
With this finding, we developed a campaign for Powerball, the mega-million-dollar jackpot of the Electronic Lottery of Puerto Rico, which used scale infographics to dramatize the difference in wealth between these animals and an average person,
and presents the Powerball game as a solution.
