Keyword research is a critical process in optimizing your online content for better visibility and search engine rankings. By understanding the keywords that resonate with your target audience, you can effectively tailor your content and marketing strategies. This detailed procedure outlines five distinct approaches to conducting keyword research: utilizing SEMrush, leveraging Google Ads, leveraging the Keywords Everywhere extension, manual Google search, and performing competitor analysis. By employing these methods, you can uncover valuable insights and identify high-performing keywords for your website or campaign.
Procedure:
1.Keyword Research through SEMrush:
a. Access the SEMrush platform (www.semrush.com) and sign in to your account.
b. Navigate to the "Keyword Analytics" section and enter a relevant keyword or key phrase related to your niche.
c. Analyze the generated results, which include valuable information such as search volume, keyword difficulty, related keywords, and competitor analysis.
d. Explore additional features like the "Keyword Magic Tool" for more extensive keyword variations and filtering options. e. Compile a list of relevant keywords based on the data obtained from SEMrush.
2.Keyword Research through Google Ads:
a. Access your Google Ads account (ads.google.com) and sign in.
b. Go to the "Tools & Settings" section and select "Keyword Planner."
c. Choose the option "Discover new keywords" and input your target keyword or key phrase.
d. Analyze the generated results, which include search volume, competition level, and keyword suggestions.
e. Filter the keyword suggestions based on relevance and search volume to compile a list of potential keywords.
3.Keyword Research through Keywords Everywhere Extension:
a. Install the Keywords Everywhere extension for your preferred browser (e.g., Chrome, Firefox).
b. Activate the extension and access the relevant website (e.g., Google search).
c. Perform a search using your target keyword or key phrase.
d. Evaluate the displayed keyword metrics, including search volume, CPC (cost per click), and competition level.
e. Take note of relevant keywords and their metrics provided by the extension.
f. It is very helpful when targeting Long-Tail Keywords.
4.Keyword Research through Manual Google Search:
a. Conduct a manual search on Google using your target keyword or key phrase.
b. Examine the search results and identify the related search terms and phrases displayed.
c. Analyze the auto-suggestions provided by Google while typing your keyword or key phrase.
d. Note down relevant keywords and search phrases that are prominently featured in the search results.
5.Keyword Research through Competitor Analysis:
a. Identify competitors within your niche or industry.
b. Visit their websites and analyze the keywords they are targeting on their pages, meta tags, headings, and content.
c. Use tools like SEMrush or Google Ads to analyze the keywords that competitors are bidding on in their paid campaigns.
d. Take note of high-performing keywords used by competitors and consider incorporating them into your own strategy.
By following this detailed procedure, you can conduct thorough keyword research using a combination of SEMrush, Google Ads, the Keywords Everywhere extension, manual Google search, and competitor analysis. Each method provides unique insights into search volumes, competition levels, related keywords, and competitor strategies. By compiling a comprehensive list of relevant and high-performing keywords, you can optimize your content and marketing efforts to attract more organic traffic and improve your online visibility.
