Final Year Project
Repackage Purdey's Drink Packaging
Repackage Purdey's Drink Packaging
The Purdey’s Drink Packaging is redesigned from the current bottle that is made of glass and does not have a handle attached to it. This makes it inconvenient for consumers to bring the bottle around as it is
breakable.
breakable.
The target audience for Purdey's Drink Packaging is consumers who are on the go and are active. The new drink packaging is made of Tetra Pak, a cardboard carton material which is light and convenient for consumers to bring around and when on the go. It also comes with a handle that will enable consumers to hold it. The shape of the packaging also enable uses to hold it comfortable. The drink packaging is available in 2 different sizes - 300ml and 250ml. The former type is meant for consumers who wish to consume more and the latter is meant for consumers who prefer to drink lesser. It comes in 4 different flavors namely Purdey’s Rejuvenate, Blissful, Natural Energy and Organic to cater to a wider audience.
Purdey’s Drink Packaging graphics are designed to be similar as the original packaging so that consumers will be able to recognize its packaging.
