Here's a logo design I recently wrapped up for a condo in Waikiki.

To give you a little peek behind the scenes, here are the preliminary design options I presented in the first-round. The last image is the final logo.

Since the building is one of the few surviving midcentury high rises in Waikiki, we wanted the logo to have a premium Mad Men era feel. But it was a balancing act to keep it from tipping into kitsch.

The main purpose of this brand refresh was for the main signage in front of the building and curb appeal it would add. So from the very beginning of my design process, I focused in on how the logo will live in 3D with these mockups.