Wonder Story / 2023
LOGOTYPE
BRAND IDENTITY
LABELS & PACKAGING
3D DESIGN
LABELS & PACKAGING
3D DESIGN
Nothing says relaxation quite like a warm cup of tea and a soothing candle flickering in the background. We had the pleasure of working on the branding for "Wonder Story", a natural soy wax candle brand that embodies just that.
Brand identity, inspired by the unique qualities of melted candle wax. We have taken the soft, weightless and blurred shapes of wax during solidification and incorporated them into our design aesthetic. Our design team has explored the versatility of this concept, creating a range of graphics and visual elements that convey the same softness and fluidity as melted wax. The use of rounded, organic shapes and smooth lines help to create a cohesive and harmonious visual language that is consistent across all aspects of the brand. In addition, this branding allows us to communicate a sense of calm, relaxation and warmth. The gentle curves and soft forms of the graphics evoke a feeling of tranquility and comfort, making it perfect for brand that are focused on personal care.
