As a creative director and design professional for almost two decades, I believe that one of the most powerful qualities for career longevity is adaptability. With the rapid evolution of AI tools for design, it’s essential for creative directors, designers and marketers to stay adaptable and embrace new technologies to remain competitive in the ever-changing creative landscape.

I am documenting my experiences and thoughts on the impacts of AI on the future of creative, design and leadership on Medium. I am enjoying the ability to rapidly concept with, and art direct, the latest AI-powered design tools.

Below are some of my AI generated art collections (April-June 2023):

Art directing 3D dahlias growing out of tiny homes.

Text prompts art directing a range of environments made of paper cutouts.

Art directing hyper realistic scenes exploding out of mobile phone screens:

Using text effects generator by directing prompts with a food theme:

Text prompts about greyhounds wearing sweaters and having tea:

Check out some of my recent Medium articles on the topic:

https://medium.com/@glenanngodden/empowering-creativity-the-future-role-of-ai-in-creative-direction-38c7709d6abd

https://medium.com/@glenanngodden/words-are-eye-candy-with-adobe-fireflys-text-effects-generator-6fc3b64c8fda

https://medium.com/@glenanngodden/blooming-brilliance-a-creative-directors-journey-with-adobe-firefly-leads-to-stunning-flower-f922f672aa47