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YOOSOO Brand Identity Design




Time Collector STUDIO YOOSOO

STUDIO YOOSOO is a studio that collects and shares the sentimentalities of the late 1990s in Korea with everyone.
YOOSOO discovers old objects with someone's fingerprints on them and refurbishes them so that they can be touched by someone else's fingerprints again.

The identity work of YOOSOO, which collects past time, is unfolded with past space-time motifs. The circular shape floating above the space below represents the time that YOOSOO collects. The reason the motif of the circle was used to express time is because the unit of time we use in our daily lives is a full circle. The bold gradient creates a stronger sense of the flow of time.






스튜디오유수 (STUDIO YOOSOO)

"한국의 1990년대, 세기말 감성을 수집하는 스튜디오 유수"
"Studio YOOSOO, Collecting the End-of-the-Century Sentiment of 1990s Korea"

Production Period : 2021. 01
Client : YOOSOO
Design, Photography, Archive :

Hyojin Kim (김효진)
Instagram : @hjkgraphics  |  Website : hjk.graphics

I am Hyojin Kim, a freelancer designer working independently.
Please visit my @hjkgraphics Instagram! Thank you.




YOOSOO Brand Identity Design
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YOOSOO Brand Identity Design

STUDIO YOOSOO is a studio that collects and shares the sentimentalities of the late 1990s in Korea with everyone. YOOSOO discovers old objects wi Read More

Published: