Steve Rubenfaer, BettorTakes App
Steve Rubenfaer serves as the CEO of BettorTakes, a company that offers services to sports bettors. Following a recent Supreme Court decision, sports betting has become legal in the United States and has seen exponential growth in popularity. However, the vast majority of sports bettors tend to lose money, with some estimates suggesting that up to 97% of them are unsuccessful in their endeavors. Despite this, many individuals still find sports betting to be an appealing form of entertainment, as it adds value to watching and enjoying sports.
BettorTakes seeks to help bettors improve their performance by identifying their strengths and weaknesses. The company's software uses data exclusively from customers' own betting history, with no outside variables about the game, trends, matchup, teams, or players. Many bettors have patterns or biases of which they are unaware, as these tend to be influenced by their subconscious mind. BettorTakes helps to bring these biases to light by showing bettors numerical representations of how their patterns may negatively impact their bankroll.
When bettors are made aware of areas where they have a low proficiency and are likely to lose money, they tend to self-correct. Discovering that they are subpar in a category can make bettors more mindful of their bets, leading them to choose not to place as many bets that would be detrimental to their bankroll. Ultimately, BettorTakes' goal is to help sports bettors make more informed decisions and improve their performance.
