Calma specialise in creating travel experiences that are designed to help their customers step out of their comfort zone, push their boundaries and discover their true potential.
The brand conveys a sense of excitement, fearlessness and adventure whilst being approachable and exclusive. The logo represents a brain, but the elements outside of this suggest stepping outside of one’s comfort zone.
The graphical elements are made up from a selection of the most popular travel destinations and simplified on top of each other, to create a symbolic graphical element that can be used across the brand on various different collateral.
