About this project
The Company
Cantata | Кантата (rus.) is a coffee chain based in Moscow that offers visitors tea and coffee from around the world, as well as desserts and handmade souvenirs.
our Task
To create an HR brand identity for the company's employees and job seekers. The goal is to reinforce the company's values, such as hospitality and friendliness, and to convey a sense of an inclusive community through branded merchandise and visuals.
Our approach and solution
The approach was to emphasize the company's core values through typography and visuals. "Cantata for you" is often written in English, but when creating the logo, we chose it in favor of the Cyrillic alphabet, which is native to the company's prospective employees. The playful and somewhat childlike font seeks to evoke a sense of accessibility and inclusion in a friendly community.
visuals
Stamps easily come together, just like people in a harmonious team. And coffee... Coffee helps us in the morning when communicating with others and coming together is not always our priority.
We love them both.
communication is key
The stamps, the handwritten script in the logo, and a large number of paper sources are meant to emphasize this.
