This page is the presentation of my Brand project for Elon University's CDE3580 (Design of Visual Images) class. For this project, we were required to create a hypothetical festival or event in some global location. The profits from this event would benefit a social cause.

My event was inspired by my time working in Tel Aviv, Israel in the Summer of 2022. While in Israel, I traveled to multiple regions and the best way I immersed myself in the many cultures and ethnicities within the country was by the food. From Arab restaurants in Jaffa, to the gastro-experimental chefs in Dizengoff, to the traditional-Palestinian and Israeli market stands, every bite tells a new story. 

This event, called Taste of Unity, would take place in early October of 2023 in one of Tel Aviv's central locations, Dizengoff Center. October marks late harvest season, as the country is home to farms of many crucial ingredients in multiple cuisines such as olives, grapes, pomegranates, oranges, and more. 

This event would include Israeli, Palestinian, and Arab restaurant and chef stands, each presenting unique dishes. The ticket profits and tips from each stand would be pooled and divided equally, showing it food should not be something that distances and pits people against each other, rather unites them to continue telling their story, but this time, together.

On this page, you will find the self-curated brand identity for Taste of Unity which includes the following: event logo, color scheme and palette, icons, patterns, logo variations and applications, event posters, event promotional billboard, letterheads, and business cards. All the elements create a cohesive structure and identity that brings together divided groups of people over a shared loved for a place and the products of its rich harvests.