Ming-Yee Li's profile

Star Wars Rivals

Star Wars Rivals Expandable Game System
Star Wars Celebration Launch & Digital Marketing

The fate of the Galaxy is in your hands! Star Wars Rivals is an all-new expandable head-to-head dueling game from Funko that puts players in command of the battle between Dark Side and Light Side. Assemble forces and outmaneuver enemies in a duel for strategic control of iconic locations. With 30 characters to collect and battle with, your destiny awaits!
Star Wars Celebration Launch
Star Wars Rivals launched at Star Wars Celebration 2023 in London with a limited early pre-release and a photo op with life-sized game figures of Boba Fett and Ahsoka Tano! I made the backdrop and photo kiosk for this fun attraction.
Visitors included Star Wars fans from around the world and stars like Andy Serkis, Ashley Eckstein, Matt Lanter and James Arnold Taylor!
Photo Kiosk
The photo op included a branded camera kiosk with flash.
Discord Animated Stickers
I made these sticker for the official Discord channel, taking 1-2 pieces of artwork from the game and then creating additional frames to make the animation.
Character Guides
Each product comes with a different selection of characters. I made these quick guides to make it easy to find your favorites!
Play Overview
I made this six-part overview to quickly run through the steps of gameplay.
Hollywood Demo Event
I made table tents and score cards for an in-person demo event in Hollywood, where we taught fans how to play the game in a fun and casual environment. I had a blast teaching this game and seeing how much fun everyone had!
Product Sample Packaging
I made this packaging to hold 1 Premier Set and 4 Booster Packs, which we handed out to press and review partners.
Retail Graphics
I made these store banners and graphics, giving product listings a boost with helpful details and visual appeal.
Video Captions
I used Premier Pro to generate and the edit closed captions for this fantastic trailer by Diaframma Creative, compressing the text onto the video file for use at conventions, and creating an SRT for YouTube and retailer websites.

Video & Photo Credit: Diaframma Creative
Brand Guide
To ensure consistent brand visuals from all our partners, I worked with the product designers to assemble a guide that accompanied a package of assets.
© & ™ Lucasfilm Ltd. All rights reserved their respective owners.
Star Wars Rivals
Published:

Star Wars Rivals

Published:

Creative Fields