I like the fact that everything was well organised in the course. We were expected to prepare for each lesson, which makes the learning process so much more efficient and memorable. Furthermore each student had to prepare a lesson concerning the previous lecture, which assures that you will catch the subject. I really enjoyed the fact that the lectures are synchronized: when in Concept development we are dealing with the visual identity of the company then in Marketing management we were making sure that the company will actually work and serve its purpose on the market.
In this lesson I for example learnt, that as a marketer you have to see and state your value and position in the company since your work is often not seen in the results directly. Therefore it seems a rather ungrateful position to be. So you only don't market the product of your company, but also yourself.
