Grocery delivery services aren't new. But getting rewarded for buying groceries? Now that's new... We were tasked with announcing the arrival of grocery delivery services on the smiles app, with the incentive of earning smiles points to redeem on a variety of rewards. With this campaign, we wanted to demonstrate the immense gratitude our customers would feel for their every day grocery items while enjoying their hard earned rewards through smiles.

We created 6 short films that depicted some of the rewards that can be earned using the smiles app, while mentioning basic grocery items they were thankful for that helped earned them their place on the golf course, restaurant, amusement park and more!

Below you'll find our concept design for the 3D billboard execution we put forward. We wanted to keep our visuals and messaging clear, concise and to the point, while still keeping it interesting for our viewers

We also created quick 15 second snippets of our main characters breaking the third wall, communicating our main campaign messaging to be used across various social media channels.