About Fosso
Fosso is a craft beer brand that captures the essence of nature's beauty and the refreshing taste of a mountain stream. The name Fosso, which means very tasty in Italian, perfectly describes the flavor of the beer. Each sip of Fosso beer transports you to a serene mountain setting, where you can bask in the warmth of the sun and enjoy the pure, clean taste of a natural spring.
design goal
The brand takes inspiration from the scenic landscape of mountains and rivers, incorporating these elements into the design of their beer labels and marketing materials. The mountain represents strength, purity, and natural beauty, while the river symbolizes the refreshing taste and the flow of the beer.
Visual solution
Based on the description provided, the solution for the beer brand "Fosso" involved using the emblem logo as a central design element, featuring a sun, mountains, and river. The colors used for the brand were dark blue, blue, and yellow. For the brand's identity and packaging, a pattern was created based on the emblem style. Parts of the pattern were also used to create visual interest and consistency across different materials. The use of pattern helped to create a strong brand identity that was instantly recognizable and memorable.
