ABOUT THE PROJECT:
It's a concept case
CLIENT: Miracle Valley Regional Airport, also known as Josli Field, is a public airport located five miles south of Twin Falls, Idaho. The airport serves as a hub for general aviation and commercial flights, offering a range of services to meet the needs of both recreational and business travelers.
TASK: Create a logo that will be simple, modern and easily recognizable.
SOLUTION: Concept «Iron Bird» is based on mind-map, where are main words: freedom, wings, way, modern technologies and power. The fact is, people cannot fly but airport’s clients literally feel what is «to have wings and touch the clouds». It is about having iron wings with strength, safety
and accessibility. So clients can fly not only in the sky but also feel freedom in airport itself, because
of its convenience and complete array of services. Miracle Valley Regional Airport — place person want to return to.
TONE OF VOICE: simple, modern, easily recognizable, strong, convenience
moodboard
Logotype
The logotype has unique and modern sounding due to its forms. It symbolizes power by square forms and at the same time softness and convenience by round forms. The letter «V» looks like airplane’s wings, which means freedom of flying
Colors
Color palette is fully connected to sky and aviation. Main colors are blue and orange.
Blue — sky, color of freedom, stability, trust and confidence. Orange — sunset, color of energy, attention, happiness and warmth. Additional colors are black and white.
font
The font for the text was chosen with an accent for simplicity. This decision with round clear forms has a great match with such a massive, dynamic and resolute logo.
