VISUAL IDENTITY
Vocatio.
Vocatio is a social impact project whose objective is to promote and accompany the vocational guidance process of young people throughout Tucumán, Argentina. Through certain stimuli, their goal is to awaken in them concerns that, through introspection, invite them to discover what they want to contribute to the world and what their talents and abilities are.
The logo features a compass with the needle pointing towards a direction, symbolizing the vocational orientation program's goal of guiding young people towards a career path. It aims to convey a message of guidance, clarity, and empowerment for young people in their journey towards a fulfilling career.
