Cleo Labz is a black owned custom candle brand where customers can add their own scents and wicks to their candles.

The project as a whole

Mood Board: The idea is to welcome a calm feeling that inspires the typography, color, and feel for the project

Logo Decision: I wanted to choose a light and elegant typeface to fit the aesthetic of the brand. The font manipulation is to give the logo a soft edge.

Brand Visuals