The Hong Kong Jockey Club is a world-class racing club that acts continuously for the betterment of our society. Founded in 1884 as a membership club to promote racing, today the Club operates a unique integrated business model of world-class racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. This enables the Club to generate economic and social value.

HKJC has launched its official accounts on WeChat HK and China platform. The development of interactive games aims to engage the stickiness and attachment of the young Chinese customers to their WeChat account.

Creative game concepts, graphics and prize redemption are designed for the WeChat game to attract more young Chinese customers to join HKJC accounts.