The goal of the project was to develop a magazine concept that would work over several issues. Irreal Ideal concerns itself with the blind pursuit of idealism and what happens, when unobtainable goals are followed. The design is for the first issue: Being beautiful.
Covers for three issues / Issue 1: Being beautiful. / Issue 2: Reality (CEO of RTL Television, known for its reality shows) / Issue 3: Religion
Spreads for the article “The Eye of the Beholder”
Spreads for the article “5S” (Japanese efficiency model)
Spreads for the article “The Berlin Scenester” (societal critique of hipsters)
Spreads for the article “Lots of little Dorian Grays”
