April Greiman is a thinker and artist, whose transmedia projects, innovative ideas and projects, and hybrid-based approach, have been influential worldwide over the last 30 years. Her experimentation and curiosity in digital art soon liberated her from the traditional approach to design. Her style includes type layering, where groups of letterforms are layered and floated in space along with other objects such as illustrations, shapes, photographs, and color swatches. It creates a sense of depth and dynamics, particularly by combining graphic elements through the extensive use of Apple Macintosh technology. The Los Angeles Times called her graphic style “an experiment in hybrid imagery.” By involving advanced technology in her design process, her work soon encompassed a unique and multidisciplinary aesthetics. This marked Greiman’s name among other leading voices for the New Wave style in this turning era of the American graphic design landscape.

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