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COFFEE ORIGINS & FLAVOUR PROFILE
Starbucks has three primary coffee-growing regions, each with its distinct landscape, climate, and flavour profile for the beans grown. Each depicts the flavour and coffee-tasting note of one of the three coffee-growing regions: Latin America, Asia-Pacific, and Africa.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/87852f163848317.6450f5aedd690.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1b4e5a163848317.6450f5aedf119.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3988b7163848317.6450f5aede4b5.jpg)
LATIN AMERICA
Clean, familiar, and friendly. Crisp acidity with flavours of nut, cocoa, and soft spice.
![Procreate starbucks editorial ILLUSTRATION digital illustration art direction visual identity magazine editorial design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8ab240163848317.6450f5af8b1ce.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e539dc163848317.6450f5a7e2797.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0318d5163848317.6450f5a7e32b6.jpg)
ASIA PACIFIC
Bold and assertive, full-bodied and syrupy smooth with herbal, earthy flavours.
![Procreate starbucks editorial ILLUSTRATION digital illustration art direction visual identity magazine editorial design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b77ba2163848317.65859db9d89d2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd5660163848317.6450f5aa7d6d6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b3e84f163848317.6450f5aa7c7fd.jpg)
AFRICA
Extraordinary and enticing, lush and juicy with flavours from floral and citrus to berry and spice.
![Procreate starbucks editorial ILLUSTRATION digital illustration art direction visual identity magazine editorial design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/70e8f5163848317.6450f5af894a8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/736161163848317.6450f5ad10bd6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a0837163848317.6450f5ad0fb75.jpg)
work Process
![Procreate starbucks editorial ILLUSTRATION digital illustration art direction visual identity magazine editorial design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad35bf163848317.63ee11f488fa0.jpg)
STARBUCKS HONGKONG
![Procreate starbucks editorial ILLUSTRATION digital illustration art direction visual identity magazine editorial design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dab9c2163848317.63ecd71726aaf.jpg)
![Procreate starbucks editorial ILLUSTRATION digital illustration art direction visual identity magazine editorial design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8230b7163848317.63ecd7172c003.jpg)
STARBUCKS SINGAPORE
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dba5e5163848317.63ecd71691c40.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/0f572e163848317.63ecd71692e71.jpg)
STARBUCKS INDONESIA
![Procreate starbucks editorial ILLUSTRATION digital illustration art direction visual identity magazine editorial design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/026089163848317.6450f5af87c58.jpg)
STARBUCKS KOREA
![Procreate starbucks editorial ILLUSTRATION digital illustration art direction visual identity magazine editorial design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6dae91163848317.6450f5af8875d.jpg)
STARBUCKS INDIA
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1d6a35163848317.653f62f510820.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a68044163848317.653f62f50d265.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5471ae163848317.653f62f50ee47.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b71d69163848317.6463bec53492b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6d4594163848317.6463bec533da1.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9904e163848317.65859db935dc6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5b3c60163848317.65859db934fdc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6c775163848317.65859db9342a2.jpg)
![Procreate starbucks editorial ILLUSTRATION digital illustration art direction visual identity magazine editorial design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/901fdf163848317.64244bc63f1b0.jpg)