Evolua® Etanol –– 2022
DESCRIPTION
From the merger of Vibra and Copersucar, two major players in the Brazilian energy market, a new company is born: Evolua Ethanol. A new company that aims to play a significant role in the ESG agenda and transform the perception of ethanol in the country needed an impactful and engaging brand and language. A brand and language to shape and bring to life an open platform, capable of uniting innovation and logistical intelligence, connecting an immense production chain from the field to the wheel.
From the merger of Vibra and Copersucar, two major players in the Brazilian energy market, a new company is born: Evolua Ethanol. A new company that aims to play a significant role in the ESG agenda and transform the perception of ethanol in the country needed an impactful and engaging brand and language. A brand and language to shape and bring to life an open platform, capable of uniting innovation and logistical intelligence, connecting an immense production chain from the field to the wheel.
WHAT IS IT?
Combining up to date values of Brazilian identity and sustainability, we have designed a brand that represents movement and expansion. A symbol that unites, expands and points to new directions, combining fluidity and assertiveness. A language that conveys credibility and at the same time brings people closer together. It's an invitation to evolve towards the future: Evolua.
Combining up to date values of Brazilian identity and sustainability, we have designed a brand that represents movement and expansion. A symbol that unites, expands and points to new directions, combining fluidity and assertiveness. A language that conveys credibility and at the same time brings people closer together. It's an invitation to evolve towards the future: Evolua.
WHAT IS THE OBJECTIVE?
The creation of the identity of Evolua Ethanol, a brand that is already the largest ethanol commercializer in Brazil, and translating its strategy into expressions. Through shapes, colors, typography, and photographic directions, the brand's ability to integrate, move, and transform is represented. This way, the brand translates this new player objective to rethink mobility and spread 100% Brazilian technology around the world, generating positive impact for the planet and for people.
The creation of the identity of Evolua Ethanol, a brand that is already the largest ethanol commercializer in Brazil, and translating its strategy into expressions. Through shapes, colors, typography, and photographic directions, the brand's ability to integrate, move, and transform is represented. This way, the brand translates this new player objective to rethink mobility and spread 100% Brazilian technology around the world, generating positive impact for the planet and for people.
DEFENSE
This project accurately and creatively translates the strategy of this new brand, the result of the merger of two major Brazilian energy companies, by creating a powerful, engaging, and modern language from its attributes. It provides clear guidelines that are easy for all communication partners to understand and use.
This project accurately and creatively translates the strategy of this new brand, the result of the merger of two major Brazilian energy companies, by creating a powerful, engaging, and modern language from its attributes. It provides clear guidelines that are easy for all communication partners to understand and use.
TEAM
Client –– Vibra Energia
Studio Design –– Tátil Design
Creative Leader –– Beto Biscesto
Creative Leader –– Beto Biscesto
Design –– Marcelo Siqueira, Carlos Teles, Hudson Girundi
Production –– Emannoel Zanoni, Paola Rodrigues, Ana Mendes, Tânia Belarmino, Poliana Castro, Davi Marques
Strategy –– Paula Marchiori, Sarah Stutz, Rafael Bittencourt
Copywriter –– Ana Cunha, Mila Bartilotti, Lourenço Araújo
Account Manager –– Mariana Soccodato, Ulli Ferrari, Renata Coutinho, Vanessa Clark
Case Design –– Adson Rodrigues, Marcelo Siqueira
