The COVID-19 lockdowns forced the public to rethink how they live their lives on a day to day basis. Working from home became the norm and as a result, brands who thrive on catering towards the office began to notice a shift. Cole Haan’s history is deeply rooted within the idea of looking, feeling, and performing your best while at work. Yet all of the sudden, the urge to buy a pair of wingtips had completely disappeared for most people. In an effort to adapt with the times, this concept revolved around offering a new take on house shoes for the Cole Haan consumer.
