RAM Revolution
SUMMARY
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Ram is defined as a sheep, a battering ram, forcing something by impact. We created a reveal for the certainly impactful electric RAM truck concept, RAM’s first-ever electric vehicle.
Our reveal film was made up of two parts. One was focused on the vehicle’s revolutionary design, our environment reflecting it and blending into it harmoniously. The second shows our vehicle driving through a beautiful bridge at night - filled with emotion, energy, dynamic camera moves and a whole lot of kilowatts flowing down to the wheels.
Our films were part of RAM’s concept reveal at this year’s Consumer Electronics Show, with the worldwide media already showing excitement for this upcoming revolutionary machine.
Case Study
HOW WE MADE IT
RAM’s new electric vehicle is not only a first-ever for RAM, but a design and engineering tour-de-force on its own, and our reveal film needed to do it justice. All of our creative decisions, down to every last detail, were based on and inspired by the new RAM truck itself.
Filled with modern lines, rugged concrete, and metal braces, our locations reflect the design and colors of the RAM’s new interior. Our cinematic lighting with complementary colors parallels the vehicle, and our dynamic camera is as exciting as this vehicle.
Our carefully crafted environments, together with our energetic camera and filmic lighting, make this reveal as epic as the RAM itself - highlighting the vehicle and paying it the homage it demands. The all-electric future is now.
