The brief was to design a new Logo for Auckland. They wanted a new logo that was modern, collaborative, vibrant and creative.
The seven shapes and colours of the new logo represents Auckland’s seven councils coming together to form one modern, super city.
I wanted to show the world that Auckland is a fun and vibrant city to be in, so I have used bright colours in the logo and over the collateral. These colours can be overlaid over photographs to advertise and promote different events.
