This is a weekly design challenge to redesign the Jimmy Choo logo, but the logotype is kept as is. Below is an example of the current logo on their product.
Jimmy Choo is a luxury design label that sells apparel, purses, and fragrances. The objective was to make a logo rebrand that will dazzle its consumer base.
The Jimmy Choo logo with the interlocking initials with the visual identity reading upwards doesn't make for a comprehensive logo, so I decided to design a logo that was more chic. I made a custom brush setting to create elegant curves that are reminiscent of modern calligraphy. I tweaked the C initial to look somewhat like a hoop earring.
