Ping Chen Chen's profile

TAIPEI CYCLE d&i Awards 2022

TAIPEI CYCLE d&i Awards 2022



(Designer’s cut)
Category:Visual Identity
Client:財團法人自行車暨健康科技工業研究發展中心 Cycling & Health Tech Industry R&D Center
Years:2022
Designer:陳品丞 Chen Ping-Chen



「自行車」是一種人與科技一同輪轉、綻放生命力的生活風格。
此次視覺形象設計以生命力為主題,沿用業主單位原有的藍、綠配色,將自行車的部件透過重新排列組合,構成具有昆蟲意象的生物圖形。從看似無機的符號中,重新提煉出仿生的有機趣味與想像空間,也呼應著創意、自行車與生活環境之間的關係,邀請參賽者一同打造更智慧、自然、友善的明天。

Bicycles represent a lifestyle where humans and technology complement each other, radiating vitality.
The visual identity design for this competition revolves around the theme of vitality, utilizing the original blue and green color scheme of the client. By rearranging and combining bicycle components, the design forms bio-inspired graphic shapes resembling insects. From seemingly inorganic symbols, we extract bio-mimetic organic charm and imaginative space, echoing the relationship between creativity, bicycles, and the living environment. We invite participants to join us in building a smarter, more natural, and friendlier tomorrow.

TAIPEI CYCLE d&i Awards 2022
Published:

TAIPEI CYCLE d&i Awards 2022

Published: