Background
Pexip is a video communication platform that empowers and connects people across borders, businesses, and technologies. The scalable platform powers high-quality video meetings and applications, with enterprise-grade security, and is easily adapted to fit customers’ IT requirements and existing infrastructure and workflows. This makes Pexip the leading provider for both large enterprises and public sector organizations. The solution is sold through more than 300 channel partners in 75 countries and used in 190 countries.
Development
As 2021 — the second year of a global pandemic — came to an end, many companies had adapted to the “new normal” using video conferencing technology. As a global leader in enterprise video conferencing technology, Pexip was in a great position to review and define the current state of video communications, as well as its challenges and opportunities for future improvements. They decided to conduct a global survey on the state of video communications and publish their findings as a gated report.
Global Survey Report
After weeks of interviews and data analysis, the results of the survey were ready to be turned into a report. The cover of the report — a window/screen showing a view of the Earth — encompasses the many themes in the report, specifically how video brings the world closer together. A simple infographic design style highlights the main statistics and ideas presented in the report.
Download the full global survey report in Source Files
"Show don't tell."
The biggest challenge of the survey report was to make all the findings and statistics engaging to the readers, since mentioning numbers in paragraphs is not an ideal way, and it will be hard for the reader to actually see the full picture. So we turned the numbers into visuals to show what the numbers indicate and to reinforce the statements the report was making.
The biggest challenge of the survey report was to make all the findings and statistics engaging to the readers, since mentioning numbers in paragraphs is not an ideal way, and it will be hard for the reader to actually see the full picture. So we turned the numbers into visuals to show what the numbers indicate and to reinforce the statements the report was making.
Animated Promotional Video
The animated video promotes and teases information from the report. It also emphasises that the survey respondents were C-Level and/or team leaders in large enterprise organisations. Since the client wanted like to use the teaser video on various platforms, ie. Youtube channel, Linkedin and Instagram, we produced the video in two formats: 16:9 & 1:1. We also broke parts of the video down into short snippets for the client to use on their Instagram.
Performance
"From the first concept discussions to the conducting of the survey itself and data analysis, to the creation of the content for the report, everyone involved at Brightvision was professional, informed, creative, and helpful. Everyone on our team was very happy with the statistics, text, and design of the report, and we have been able to use it in many contexts as an engaging marketing tool for informing the market and generating new leads. We couldn't have been happier with both the process and result of our global survey and report by Brightvision."
- Ariana Hendrix, Content Marketing Manager at Pexip
