THE CLIENT
Rootine is a CBD infused sparkling water brand from Dubai. Their main goal is to help people overcome daily stress without using unnecessary medications.
Rootine is a CBD infused sparkling water brand from Dubai. Their main goal is to help people overcome daily stress without using unnecessary medications.
THE KEYWORDS
Minimal / Soft / Bold / Meaningful / Comprehensive
Minimal / Soft / Bold / Meaningful / Comprehensive
THE SOLUTION
Considering the whole identity to be soft and minimal, we decided to create a contrasting, bold logo. The font we used for the logo is sans serif with a minimum of pointy edges for a softer look. As for the colour palette, we selected a collection of soft pastel colours combined with the dark green colour that is used for the logo. Soft pastel colours usually have a calming effect and evoke feelings of care and love. Each flavor’s packaging has its own colour scheme and a minimal illustration of the main ingredients on top. This was done for easier recognition of the taste. The label’s layout includes only the logo, flavour weight, and product type.
Considering the whole identity to be soft and minimal, we decided to create a contrasting, bold logo. The font we used for the logo is sans serif with a minimum of pointy edges for a softer look. As for the colour palette, we selected a collection of soft pastel colours combined with the dark green colour that is used for the logo. Soft pastel colours usually have a calming effect and evoke feelings of care and love. Each flavor’s packaging has its own colour scheme and a minimal illustration of the main ingredients on top. This was done for easier recognition of the taste. The label’s layout includes only the logo, flavour weight, and product type.
