We started the rebranding of the Poziom 511 hotel by creating a new sign - a symbol of monadnocks, a characteristic element of the facility's surroundings and the Jurassic landscape. As part of the rebranding process, we strived for production minimalism, replacing some physical materials with their digital equivalents. In other aspects, we used ecological raw materials. The changes included e.g. materials for hotel rooms, restaurants, SPA or hotel products, as well as the entire concept of visual presentation in digital, including the creation of a completely new website.
POZIOM511.COM
THE PLACE
Poziom 511 is a contemporary hotel perched atop the highest peak of Jura Krakowsko-Częstochowska, surrounded by lush greenery and limestone cliffs. The hotel, which opened in 2012, originally positioned itself as a leader in modern architecture, even incorporating the term "design" into its name. However, subsequent actions increasingly grounded the change towards a facility that cherishes the philosophy of wellness and slow life. And so - "Design Hotel & SPA" turned into "Jura Wellness Hotel & SPA".
MONADNOCK
Monadnocks occur as single landforms, often with steep, rocky slopes, being the remnants of a larger rock massif. [wiki]
We were tasked with creating a sign or graphic form as part of the project, that would embody the values associated with the rebranding and highlight the hotel's unique characteristics. Drawing inspiration from the varied landscape of the Jurassic, we crafted a symbol that alludes to the lime monadnocks in the hotel's picturesque glade.
PRODUCTION MINIMALISM
We have replaced the multi-page hotel guide with an online guide. Instead of paper forms for the minibar and laundry, we have implemented convenient digital forms based on QR codes. Plastic, disposable laundry bags have permanently given way to cotton bags. Production minimalism and ubiquitous QR codes placed in functional places - on the refrigerator door or laundry bags - prevailed.
In each of the rooms, there are reusable glass bottles with water that can be refilled in any of the hotel bars.
PACKAGING
We paid special attention to the environmental aspect of the packaging, designing it with the intention of being reusable. Instead of labels, we employed a more long-lasting print on the glass, enabling the packaging to be refilled for a prolonged period. The boxes and doypacks are made from black recycled kraft paper and a blend of eco-friendly papers from Favini.
DIGITAL MATERIALS
We are also responsible for the new version of the brand's visual presence in the digital sphere, from social media to the design and implementation of the new website - we took care not only of its attractive appearance, but also of completely new functionalities - such as registration for hotel events or an online gift shop.
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Experience design studio crafting visual strategies for growing brands, businesses and people.
visit us: suprematic.pl | @sup.visuals
Experience design studio crafting visual strategies for growing brands, businesses and people.
visit us: suprematic.pl | @sup.visuals
