Testimonials are a great way to showcase the efficacy & build the trust of your brand. Your brand is more likely to perform well in the market if there are reliable testimonials for prospective customers. 

The purpose of this project was to reach a new audience using the answers by an already existing customer base to promote their bestseller 99% Pure Water Baby Wipes which is a fan favourite.This is an interactive carousel design & its data was collected through an instagram story template, hence creating real customer interaction & real reviews.

These are 2 separate statics that are made within 1 theme: Indirect selling of the product by raising concerns regarding baby's skin safety & hygiene that triggers response from parents regarding the product & provoke them to try it out.

This ad uses an Instagram feature of hiding sensitive content & uses the same design language to manipulate user into clicking it in order to view the picture underneath, hence, indirectly taking them to the website & prompting them to make a purchase. This ad has successfully served as a "Click-Bait" getting a CTR of above 2%