Customer Experience is the Focus of
Brick-and-Mortar stores need to invest in an in store demo campaign. It’s the only way to differentiate and separate themselves from the convenience of online shopping. As the horse of E-Commerce gallops along, Brick-and-Mortar stores are struggling to keep up. Yet, they’re not pressing their advantage over the E-Commerce business. Brick-and-Mortar stores don’t just sell products; they sell an experience.
Customers often dread coming to physical stores today. That needs to change.
Brick-and-Mortar Stores Need to Leverage Their Advantage
Customers hate coming to stores because they now have the option to get items delivered to their homes. They don’t have to waste money on gas or their valuable time. Yet, for physical stores, pivoting to that model is both expensive and time-intensive.
It’s no wonder that UBS has forecast 80,000 more US stores closing by 2026.
So, what can the average physical store owner do to improve customer experience?
The reason E-Commerce is winning today is that it provides convenience to customers. The equivalent of that for physical stores isn’t to put their products online. It’s to press their advantage and create a tremendous physical shopping experience. That experience triggers massive WOM Marketing waves of more shoppers coming to your stores.
