Overall for the project:
Rebranding the Berlinale, one of the most prestigious film festivals in the world, require a thoughtful and strategic approach. Here is the summary of some steps that taken to rebrand the Berlinale:
1. Research and Analysis
2. Develop a brand strategy
3. Redesign the Visual Identity
4. Create Brand Guidelines
5. Launch the New Brand
Credits to my tutor & supervisor: Dimitris Kanellopoulos
