Visual identity proposal for Emigê.
Emigê is a Sao Paulo-based circular fashion brand that offers gently used
and specially selected clothing pieces. Established in 2020, Emigê was born
out of the idea that fashion should be both sustainable and accessible.
The visual identity is based on the pre-loved, pre-worn concept,
on the innocent action that we have all done, especially when we were
children, of writing our name on the label of a piece of clothing.
This action is summarised using a typographic combination of a script and a sans serif typeface, to represent both the names we wrote and the support we uses, the label.
