The purpose of this project was to create a set of 3 PSA posters as part of a campaign to educate viewers about a cause. The idea was to bring awareness to the cause and motivate the viewer to a specific action.
The organization I chose was Save the Music. Their mission is to help students, schools, and communities reach their full potential through the power of making music.
The goal of the campaign is to educate viewers on the benefits of music to education and development, and to motivate them to get involved with Save the Music.
The approach I've taken is to share facts about how music affects the brain. I created graphics using photos of children playing musical instruments, with cartoon style brains illustrating the effects on the brain.
Each poster includes a call to action, inviting viewers to visit Save the Music's website to learn how they can become involved with the organization to help provide instruments and keep music in schools.