Roqqu is the largest local exchange in Africa based on user volume, listing over 30 cryptocurrencies. Its quick deposits and withdrawals are enabled by a reliable fraud-free P2P network.
Roqqu is building a customer-first cryptocurrency platform while still prioritizing global innovation, speed and growth. The goal is to build brands and businesses for users and help them attain financial freedom.
The mindmap shows the elements and words suitable to depict the brand and / or it’s message.
The list has been further prioritized to fit into the brand’s desire to not stray too far away from the current mark.
The list has been further prioritized to fit into the brand’s desire to not stray too far away from the current mark.
The brand uses two fonts. The header text in titling Gothic, is a grotesque font that conveys a bold tone and feeling of trust. Visby, the body text, is a geometric sans serif font that signifies balance and confidence.
The icons are built to be practical to promote usability and to function well in both light and dark modes. The icons are crafted on a 32px by 32px grid to ensure scalability and legibility.
The brand elements convey the brand’s ideals and the benefits of the blockchain technology in the most abstract yet relatable form. These elements reinforce the brand’s attributes, especially vibrancy and innovation.
The illustration communicates “bold and fun”, it blends well with the grotesque nature of the brand’s primary typeface.
The tones from the brand's colour scheme are "meshed" together to create a more upbeat and wholesome vibe, reflecting the brand as a company in web 3.
The ATM cards are designed to be minimalist and contain a separate option that includes the information the user would typically need at a glance.
Pause. Breathe
