Social Media Campaign*
>> Leck is a neighborhood in Germany and means "leak" in the German language.
Brand: GROHE is a leading global brand for full bathroom solutions and kitchen fittings, striving for the highest levels of sustainability. Brief: Create a social campaign that raises awareness about GROHE's intelligent solutions with a mission to shape the future of sustainability Idea: A campaign that takes Leck, a small municipality in Germany as an example by installing a range of GROHE products in a handful of households in order to prove that if Leck can save water, so can everyone.
Instagram Stories that capture our renovation efforts all around Leck and shared them as IG stories, allowing us to introduce our audience to our range of innovative products that help them reduce their water consumption.
YouTube Episodes, a series of fun content that captures our renovation journey in Leck. The educational yet entertaining series is designed to inspire the audience in terms of which products they could pick from our range.
Digital films
Campaign Look Book, helping us produce consistent comms across channels.
Google Display Ads, which are dynamically produced to spread our message and raise awareness about our product range and sustainability efforts.
Google Display Ads
IG stories, alerting our audience real-time cross-channel when we drop a new video on YouTube.
Social posts, a series of educational content designed to inspire the audience, once clicked redirect the users to the product detail pages for our innovative products.
Also, a series of OOH comms are designed to draw attention to the campaign all over Leck, along with other cities in the country.
*The campaign hasn't been officially published and the content below is shared for inspiration purposes only.
