Re-branding project at School of Visual Art for Institute of Culinary Education.
In order to re-brand their plain image, I chose "Earth colors" from existing vegetables/ground for the color system to give an organic sense.
In order to re-brand their plain image, I chose "Earth colors" from existing vegetables/ground for the color system to give an organic sense.
I created graphic elements with an inspiration from 3 pans (cooking tool) overlapping each other since you are to learn how to express yourself using these cooking tools at this culinary school.
I created the system of imagery to have transparent sense (closer to black & white) and gave a variation thickness for the graphic elements circles so the logo will stand out and graphic elements marge well while holding a whole organic sense.
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f887b415737915.562964a91cb50.jpg)
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1bc4e715737915.5631dffb9e7d4.png)
Graphic elements exploration
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b001d215737915.5631e002d6d49.png)
Type Exploration
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ee866f15737915.5631e0033aaab.png)
Color Scheme Exploration
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8ad92e15737915.562966c195fcc.jpg)
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/disp/68693e15737915.562a557f258b7.jpg)
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/disp/2b51aa15737915.562a55933c837.jpg)
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/disp/9fcf1415737915.562a5588e6000.jpg)
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a6791715737915.562964f7628ea.jpg)
![sva Visual Communication Branding Identity Corporate Identity culinary school Organic sense ice](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9fceb215737915.5629663db486d.jpg)