Animated Advent Calendar
1st December – 24th December 2022
An Augmented Reality exhibition showcasing the work of more than 24 international illustrators and animators in a large playful setting at the Central Station Leipzig and on instagram/ar_advent.
Using an AR app the 24 doors of the calendar reveal festive animations by artists and animation studios like Yves Paradies, Kati Szilágyi, Guillaumit, Patswerk, Niek Pronk, OK Motion Club, Elenor Kopka, Merlin Flügel, Rob Loebel and many more.
The brief to making something christmassy that would be only visible in AR, got interpreted diversely and in a vibrant mix of illustration styles. Stories ranging from the Christmas tree’s destiny, a dancing gingerbread and a reindeer UFO present eye candy at its best providing joy and play for kids and adults alike.
Locating the show at a public place like the central station was crucial to the idea of addressing a broad audience. The project was intended to be visible to people who don't see creations like these on a regular basis in their Instagram bubble in order to spark interest in the profession of illustrators and animators as well as show potential clients what's possible in these creative fields.
The project also strengthened the network within the creative industry. For some submissions, illustrators teamed up with animators and started to think in motion. In the final stage, five sound designers added original music and sound to all 24 animations.
The project also strengthened the network within the creative industry. For some submissions, illustrators teamed up with animators and started to think in motion. In the final stage, five sound designers added original music and sound to all 24 animations.
Along with the exhibition a poster was printed in DIN A2 size to give all the participants the possibility of the Augmented Reality experience without visiting the exhibition in situ. Additionally, the daily AR experiences were posted to the Instagram account ar_advent.
Concept, Design, Curation — Sandra Barth Sponsor Promenaden Hauptbahnhof
