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О компании:
Молокоз – современная компания по производству продуктов из козьего молока для широкой аудитории потребителей.
Задача проекта:
Разработка логотипа, фирменного стиля, и упаковки для серии продуктов.
Цели:
Популяризация продукта. Расширить аудиторию потребителей продуктов из козьего молока. Привлечение внимание к сегменту новой аудитории: современная молодежь, подростки, дети. Увеличение популярности козьих молочных продуктов не только среди приверженцев правильного питания, но и среди потребителей обычных молочных продуктов.
В рамках проекта:
Был разработан комплексный фирменный стиль линейки продуктов из козьего молока. Фирменный стиль включил в себя: современный логотип в черно-белой гамме, характерный и привлекательный персонаж, второстепенные персонажи, фирменная цветовая гамма и типографика, паттерны.
Была разработана упаковка тетро-пак для молока, флоу-пак для творога, картонная шестиугольная коробка для сыров камамбер и бри, дой-пак для сгущенного молока. Концепция упаковки завязана на фирменном персонаже козе и её историях. Небольшие милые и юмористические зарисовки на каждой упаковке, привлекают внимание и вызывают желание рассмотреть продукт и взять его в руки. У концепции большие перспективы развития, т.к. приключения козы на этом не заканчиваются и с каждой новой упаковкой покупателя будет ждать новый милый сюжет.
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