Oi Pao

Brand Brief
The naturally made pao for all bread lovers age of 16 and above for the target group of family individuals for their likeness. The pao is basically originated in goa through Portuguese influence that became popular food in goa. Pão comes from the old Portuguese word “pan,” which is the same word for bread in modern Spanish. Its plural is apes. The main purpose is to customize the pao from regional to continental core product.
We are selling all different pao and its type of fillings to people prefer pao as their meal

Brand USPs
Café base off store​
Core food product is local Pao​
Customization of Pao from regional to continental

Brand Target Audience
Age group of 6 and above who like pao as their meal
Brand Mission and Vision
Mission: To reach out to the food pao from local audience to global audience for pao liking people for customization
Vision: To give wider choice of pao to the potential customers from regional to continental. and to the experience homely feel in the continental taste of local pao to the Pao liking people 

Brand Values
Homely
Memorable
​​​​​​​
Brand Ps
Purpose
The main purpose is to customize the pao from regional to continental core product and brand offers
 all different pao and its type of fillings to people prefer pao as their meal.
Promise
Pao offers variety choice and can be customized as per customers choice It can reach to global 
audience who would consume as pao as food 
Personality
Happiness
Introvert
Passionate

Brand voice
Natural
It offers natural and healthy food to pao liking people around of 
their own choice of taste that they offer to customers.
Variety
The brand offers the variety of choices from regional to continental food types
as per choice of customers 
 Homely
The brand experiences the homely taste for customs as rich in the pao and combinations
are in wide options that brand provides.
Logo Use
Social Media Ads
Brochure
Package Design
Menu Design
Mall Display
Web Application
Logo Concept Animation
Oi Pao Branding
Published:

Oi Pao Branding

Published: