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Ice cream that doesn’t melt
Branding
The Challenge:
Introduce Freeze-Dried ice cream to the market highlighting the innovation behind the product
Solution:
What will you be when you grow up? - An Astronaut!
One of the most loved job titles among children. And with a new branding Super Garden help to make this dream come true:
You don’t need to go to space to feel what it is like to be an astronaut!
Did you know that: Freeze-dried food and ice cream itself was developed by the Whirlpool corporation under contract to NASA for the Apollo missions?
The curiosity to know what astronauts' desserts taste like makes Super Garden ice cream even sweeter.
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